We know you’ve heard it a million times, but in case you forgot: social media? Yeah, it’s pretty important.
Social media provides a free way for organizations, churches, and non-profits to connect with their current and potential customers, attendees, and partners. While it is simple to start out on social media, actually establishing (and maintaining) an engaging presence requires much more work.
Many social accounts are established to get something from followers, but there is something unique about church social media accounts. On church social accounts, there is an opportunity to reach people with the good news of Jesus. Social media is not merely a means to gain something but to freely give encouragement and uplifting messages. It is one of our greatest tools for connection, especially in 2022.
We understand how easy it can be to overlook the importance of a social media presence for your church. There are in-person services, various ministries, and many other elements of the church that require time and attention.
But neglecting social media means neglecting the opportunity to spread the Gospel with those who desperately need to hear it. It also robs you of the ability to make meaningful connections with your followers.
It’s not easy coming up with content to fill your pages every day. Even more, it can be difficult to come up with quality content that keeps your pages alive and truly connects with your audience.
We want to help you out with a few categories of content you can post on your social media for greater impact and engagement. This list is far from comprehensive, but it will give you a good starting point to ignite growth online!
Using social media to invite your followers to attend your church services and events is a great path to increased in-person engagement. There are only so many people you interact with every day that you can personally invite to your church happenings. Social media makes a way for you to invite people you never could have been able to invite before!
Invitation posts can take many forms. Utilizing a personal invitation video from the pastor or another key leader can bring a personal touch to the invite. In addition to this, extending the invitation through a simple invite post works well too! The graphic can be simple and include any of the following phrases:
Keeping the graphic simple is best! You can include the key details (location, service time, etc.) in the post’s caption.
Invitation posts are an easy and simple way to get information about your services and events to your followers. P.S. It is smart to encourage your staff and key leaders to share these invite posts (as well as all of your other posts!) with their followers. This will get the invite in front of more eyes and hopefully affect your church and event attendance.
Social media should never serve as just a bulletin board of monologued information. Social media is meant to be just that: social! Engaging with your followers requires much more effort than posting something and leaving it at that. But how can you facilitate genuine engagement with your followers?
Posing simple questions to your followers is a great way to get the conversation going and get to know them much better. The questions can be serious or as humorous as you’d like them to be! Here are a few engaging questions to ask:
Another wise move for engagement is to ask your followers to do something, whether it is tagging a friend, sharing, or commenting on the post. Here are a few examples:
These types of posts perfectly prime your followers to boost your engagement on social media. Their simple comments, likes, and shares help your posts perform better and help you know your audience much better. It’s a win-win!
There is nothing quite like the word of God to encourage weary souls who are scrolling online. Seeing something uplifting can bring a breath of relief to your followers with all of the advertisements, influencers, and product accounts on our social feeds.
Lucky for you, the Bible is chock-full of encouraging words your followers need to hear.
Truly, the Bible has something to offer to everyone willing to receive it. So why not do some healthy plagiarism and share the God-breathed Scripture?
The way you share Scripture online can occur in a variety of ways. You can share an entire passage, a verse or 2, the Scripture reference (i.e., John 3:16), or a short excerpt from the Scripture. Here are a few examples:
Sharing Scripture online lends room for you to get creative with the caption and include a little more information about the particular passage (a devotional of sorts). As a church, you can never go wrong with sharing the Living Word of God!
Just like Scripture posts, song lyrics and quotes have a wonderful way of bringing encouragement to your audience. These simple reminders of God’s goodness and love can touch those who see your posts and change up the mundaneness of their social feeds.
Here are a few examples of song lyrics and encouraging quotes you can use online:
As with Scripture, there are endless songs and quotes you can utilize on your social media accounts!
Last but not least, your social media presence should include posts for major holidays (and even the fun lesser ones too!)
Posting on social media during these days can serve as a great encouragement to your followers, especially on holidays like Christmas and Easter. These days are the highest attended days at churches all over, so engaging with that online audience of yours is a great idea. Here are a few examples of holiday posts:
In addition to major holidays, posting on other non-major holidays can be a great source of engagement, similar to the interactive question posts. A few examples of these are:
These posts can be a bit silly, but they are wonderful for sharing and for your audience to hopefully share with their followers too!
Posting consistently on your social media account doesn’t have to be a gigantic burden. Luckily, you don’t have to feel the need to reinvent the wheel! There are plenty of options for social media posts within these 5 categories that your church can utilize. We hope these examples are helpful to you and inspire you to post quality, engaging content frequently!
So you have the ideas to post… now what?
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So check out our library of content today and watch your social media accounts ignite with growth!
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We all want to engage the next generation of youth. Leveraging social media is the way to do it.